helping make sense of it all
It's more than 35 years since I started in print. It was a lot simpler then. I went into print for two main reasons. First, my Dad was in print, and secondly, it was a good trade to have under your belt, with secure employment and good wages.
In fact I was brought up in print. None of the health and safety issues of today, my Dad had me running printing machines and mixing volatile chemicals from a very early age. What this did leave me with (apart from the odd scar or two) is with a deep love of print.
By 1979 I started in my own business which continued to grow at a minimum of 20% per annum for the next 21 years. The enjoyment I gained from print was reinforced by the trust and relationships I had built up with my customers. It wasn’t about commodity print or how cheaply I could do the job for, it was much more to do with the advice and help I could give.
Typically my customers would be looking for help. “Tony, we’re opening up a new side of our business and we need to let our customers know what we’re doing and find some way of encouraging them to use our new service”.
In many ways my job hasn’t really changed. The key difference is I can now call on 30 years of experience and a whole bunch of different ways of helping them.
What has changed is the way we communicate and the technologies we use. Change is inescapable, whatever business you are in and the key to success is being able to harness the opportunities it presents in a well thought out and intelligent way.
That’s where I can help.
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